Tata's 12th Business Excellence Convention | Event Branding and Collaterals
The Tata Business Excellence Convention is held each year to celebrate, as well as, chart out a path for business excellence amongst Tata Group Companies. The event was held in Pattaya, Thailand in the 1st week of December 2007, adopted the cause of fighting against global warming and climate change.
Keeping this theme in mind, it was decided to print all the collaterals on the eco-friendly recycled papers for the event. The color palette consisted of earthy tones like green and brown. The design theme incorporated a fresh feeling of intertwined leaves and branches.
Each and every collateral e.g. Letterhead, Envelop, Baggage tag had an eco-friendly message on it. Innovative collaterals included small 'Thank you' cards placed in the rooms at strategic points with messages on how to conserve energy e.g. A card saying, ‘A TV left on standby still burns vast quantities of energy. Turn off the main switch when not in use.’ The innovative tent cards were made with slits in which the information can be slipped in-out, thus rendering them to be re-used.
The client was extremely pleased to see the end result. Global warming is definitely looming large over our head. Let’s hope such projects also make us pause and look back at how we work, whether we use resources optimally and make us think before shooting the next print.
Role: Art direction | Agency: Wizcraft International | Client: Tata Consultancy Services | Category: Branding and communication for an event | Skills: Adobe Creative Suite | Interaction with printers and vendors | Interaction with production team
