Aditya Birla Group | Advertising Campaign
A US $40 billion corporation, the Aditya Birla Group operates with a force of over 136,000 employees belonging to 42 different nationalities, over 15 sectors across 36 countries. The Group has been ranked Number 4 in the global ‘Top Companies for Leaders’ survey and ranked Number 1 in Asia Pacific for 2011.
The brief was to make people aware about this giant not just internationally but even in the smallest town in India. It was a challenge to understand such a big company and sectors like Aluminum, Cement, Carbon Black etc. We did a detailed research about each sector and created an aesthetically beautiful typographical execution with a strong line: Building your world. Shaping your life.
Role: Graphic Designer | Agency: VGC | Client: Aditya Birla Group | Category: Brand Communication | Skills: Adobe Creative Suite
*These designs were part of pitch presentation
